See: Revolutionizing Fashion E-Commerce with a Picture-Based App

Transforming the Way We Shop for Fashion

See was born out of the growing demand for high-quality fashion brands among young women aged 20-30 in China's developed cities. These women desired to be strong consumers and sought out global high-fashion goods. However, they often struggled to find these products in their daily lives. Traditional search engines could only provide images that looked similar to the desired items, but not the exact products.

Recognizing this pain point, See set out to provide professional services to solve the fashion consumption needs of its users. The app offers an on-demand and picture-to-purchasing service, allowing users to find exactly what they want in their daily lives. By leveraging data analysis and fashion experts, See delivers the most valuable and appropriate fashion items to its users.

One of the unique features of See is its fashion content community ecosystem. Users can find their favorite fashion styles from bloggers and subscribe to them. This creates a community of fashion lovers with similar preferences, allowing users to connect and share their passion for fashion. See also utilizes big data analysis of user wishes and a global cloud commodity library to provide personalized recommendations and stay up-to-date with the latest fashion trends.

See operates by obtaining images from users and distributing the wishes to respondents who have the capability of providing the corresponding service. Respondents, who are fashion experts, then select the most similar commodity links and answer the user's wish. This interaction between users and fashion experts creates a rewarding experience for both parties.

The development of See was not without its challenges. Initially, the team planned to create a social networking service (SNS) focused on fashion and dressing. However, after the demo version, they realized that people were more interested in professional services than online communication. To address this, See invited hundreds of fashion stars to provide users with the professional service they desired.

See has received recognition for its innovative approach to fashion e-commerce. In 2016, it was awarded the Silver A' Design Award in the Mobile Technologies, Applications, and Software Design category. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. See's ability to provide an excellent user experience and introduce positive feelings of amazement and wonder contributed to its success.

With its picture-based approach and focus on personalized fashion recommendations, See is revolutionizing the way we shop for clothing. By combining technology, data analysis, and fashion expertise, See has created a platform that caters to the unique needs and desires of fashion enthusiasts. As the app continues to evolve and grow, it is set to become a game-changer in the fashion e-commerce industry.